Articles in the Featured Category
Report: How Consumer Conversation will Transform BusinessPosted in Featured, Marketing, Resources on 19 July 2008
Whilst laying at the pool today (sue me!) I decided to catch up on some reading. Recently Marco Derksen pointed me in the direction of a report by PricewaterhouseCoopers called: How Consumer Conversation will Transform Business - which they published in their ‘Achieving operational excellence‘ series.
The report is all about why it is important for [...]
US Airways Kills In Flight Movies - Smart Move, EinsteinPosted in Customer Service, Featured, Marketing on 11 July 2008
In a rather strange move, US Airways have decided to stop showing in flight movies. Why? Because no one was buying their crappy, overpriced headsets.
From the Consumerist:
Sales of $5 headsets “has gone off a cliff” according to a US Airways spokesperson. “What was economical 18 months ago is not economical today,” he said. “The things [...]
