Marketing Insights Drawn from Anchorman
11 August 2008
No CommentEarlier I wrote a post about how Batman Begins gave me inspiration for a blog post. Turns out I’m not the only one drawing marketing related lessons from movies. Drew McLellan has written an excellent post about the signal to noise ratio within advertising, using Anchorman as an analogy.
Most advertising is considered to be a loud knows and people tend to ignore loud noises. Shouting even louder is not the answer either, unless your objective is to burn as much budget as possible. The trick is to turn the noise into a signal, by making the ad relevant for the person viewing it.
Coincidentally, my previous blog (Taxidriver Marketing) got its name based on similar thoughts and another movie. Whenever I watch another bad ad I ask myself ‘who the hell are these people talking to’, which made me think of Robert De Niro’s legendary scene in Taxidriver in front of the mirror. I binned the name, but lessons remains an important one.
It’s an excellent post and Drew elaborates by giving some examples, so make sure you check it out!
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