Social Networking….You What?!
4 September 2008
No CommentApparently a lot of people outside the bubble have no clue what we are talking about when we mention social networking. In fact, 58% of the respondents in a recent survey said they’d never heard of the term.
The research was done internationally and funnily enough, the figures heavily depend on the nationality of the respondents. Us Dutchies are flying the social networking flag high and proud, with 89% of us aware of the often hyped term.
This will hardly come as a surprise to people who keep track of the trends closely, Holland has one of the highest levels of both internet and broadband penetration in Europe. Plus, more than 4 million (a quarter of the population) are a member of one single social network, named Hyves. Whilst Facebook and MySpace are far larger in the grand scheme of things, they don’t dominate a market like Hyves does. Hyves has gone mainstream, hell even my grandma can tell you what it is.
But it’s a nice, little eye opener. People who work with and read & write about social networking on a daily basis its easy to take things a little too seriously. And whilst I certainly don’t mean to downplay the importance of social networking, it does show we still have a long way to go.
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