A lot is written about the importance of metrics in marketing. Especially in the online marketing world where there are tons of options to track and measure success of a campaign. Whilst plenty of people are moving forward in this area, and more and more companies start to focus on things such as ROI and [...]

Sounds like sacrilege? Maybe it does, but I’m not religious and I loved this video by EA to promote their latest installment of the Tiger Woods franchise.

The video was inspired by another video which was uploaded to Youtube by Levinator25. He uploaded a sequence of the game during which Tiger Woods hits a shot whilst [...]

Earlier I wrote a post about how Batman Begins gave me inspiration for a blog post. Turns out I’m not the only one drawing marketing related lessons from movies. Drew McLellan has written an excellent post about the signal to noise ratio within advertising, using Anchorman as an analogy.
Most advertising is considered to be a [...]

Earlier I blogged about the future of marketing and posted a presentation by Paul Isakson. Uwe Gutschow has taken this presentation and tweaked it to give an insight into the future of advertising.
He makes some excellent points so have a look and let me know what you think!

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