Last month, Lucas Conley’s ‘Obsessive Branding Disorder‘ hit the shelves. Recently, he was invited to talk about it on the Colbert Report.  In between the jokes and silliness Conley actually manages to make some very good points.
One of the things he says is that brands are desperate for our attention. But they are going the [...]

I just love this picture.
David Armano is an expert at using his designer skills to create visually stunning images which brings marketing back to its core. Although that may be construed as being demeaning, it most certainly isn’t.

Source: David Armano
Share This

Customer service, more often than not, is seen as an expense rather than an opportunity. Cutbacks are talk of the town, not investment. Yet, this is probably one of the most, if not the most important areas of a company which can provide a competitive advantage.
I’ve been playing with this thought in my head for [...]