Articles tagged with: engagement

EA Turns Tiger Woods Into Jesus
Posted in Marketing, Viral on 26 August 2008

Sounds like sacrilege? Maybe it does, but I’m not religious and I loved this video by EA to promote their latest installment of the Tiger Woods franchise.

The video was inspired by another video which was uploaded to Youtube by Levinator25. He uploaded a sequence of the game during which Tiger Woods hits a shot whilst [...]

6 Ways to Promote an Online Community
Posted in Community, Marketing, Resources on 30 July 2008

It’s easy to set up an online community. Buy some hosting, pick the tool of your liking and without too much effort you should have set up a ‘community’ in no time.
However, just because you call it a community (or the software vendor does!) doesn’t make it a community. What you have done so far, [...]