Catching up on all the blog posts I have missed during my holiday I came across Jeff Howe’s trailer for his new book Crowdsourcing. His highly anticipated book finally came out August 26th.

Here’s the trailer:

For anyone unfamiliar with the term crowdsourcing, Jeff How’s partyline is “Wikipedia for everything”. You can read the original article in [...]

This is another excellent presentation about social media and how it’s changing the way marketers need to think and work. Created by Marta Z Kagan, Social Media Evenagelist

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Earlier I blogged about the future of marketing and posted a presentation by Paul Isakson. Uwe Gutschow has taken this presentation and tweaked it to give an insight into the future of advertising.
He makes some excellent points so have a look and let me know what you think!

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Recently, I’ve been getting involved in a few discussions about the future of music, its distribution and of course piracy. Most of these discussions have taken place on CEMP, the academic digital environment of Bournemouth’s Media School. My view, which is largely based on a collection of thoughts I’ve read form Seth Godin and Chris [...]

Recently, I had an interesting discussion with a colleague about the role of marketing. Essentially we both agree, marketing should not be the cherry on top - it should be a process which starts with the creation of the product or service.

What got us talking about this topic is the placement of a fellow student [...]