I had a serious case of mixed feelings when I first saw this report. Before telling you why I’ll explain what the report is about first.
It’s another excellent report by the brilliant people from Universal McCann, who early brought us great social media reports in their Wave series - which I’ve also written about. It’s [...]

This is a great presentation from Michael Wesch, a professor at Kansas State University, about Youtube and the internet as a whole. If that name sounds familiar, it’s probably because you’ve seen one of his other videos.
Mike doesn’t just study Youtube, he gets it. And he’s got several million video views to prove it. If [...]

Earlier I wrote how Inc. 500 companies are starting to embrace social media and I fleetingly mentioned how they are outpacing the Fortune 500 companies  in the adoption stakes.

A study by Burson-Marsteller, a global PR firm, has revealed that 15% of the Fortune 500 companies currently manage a blog. Most of them operate in the [...]

Universal McCann, a global media agency, has being doing worldwide research on the impact of social media since September 2006. Recently, the third installment, or Wave 3 as they call it, was published online.
Seventeen thousand internet users from 29 different countries were surveyed in March 2008 and the findings of the research are in the [...]

Catching up on all the blog posts I have missed during my holiday I came across Jeff Howe’s trailer for his new book Crowdsourcing. His highly anticipated book finally came out August 26th.

Here’s the trailer:

For anyone unfamiliar with the term crowdsourcing, Jeff How’s partyline is “Wikipedia for everything”. You can read the original article in [...]

Watching ‘Batman Begins’ again just gave me inspiration for a blog post. Mot comics are filled with what we in Holland call ‘toilet tile wisdom’. And plenty of these can provide food for thought for marketeers, so I decided to write a blog post using quotes from comics and the lessons that can be learned [...]