Articles tagged with: law
The Irony of Piracy Statements on DVD’sPosted in Marketing on 15 June 2008
One of the first things we got taught at university was to make sure your message is relevant to your audience, or in other words - we were familiarised with the principle of targeting.
It is important to define who you are looking to target before you craft your message. No matter how brilliant your message, [...]
The Future of Music & Music 2.0
Posted in Copyright, Marketing on 12 April 2008
Posted in Copyright, Marketing on 12 April 2008
Recently, I’ve been getting involved in a few discussions about the future of music, its distribution and of course piracy. Most of these discussions have taken place on CEMP, the academic digital environment of Bournemouth’s Media School. My view, which is largely based on a collection of thoughts I’ve read form Seth Godin and Chris [...]
