Sounds like sacrilege? Maybe it does, but I’m not religious and I loved this video by EA to promote their latest installment of the Tiger Woods franchise.

The video was inspired by another video which was uploaded to Youtube by Levinator25. He uploaded a sequence of the game during which Tiger Woods hits a shot whilst [...]

Earlier I wrote a post about how Batman Begins gave me inspiration for a blog post. Turns out I’m not the only one drawing marketing related lessons from movies. Drew McLellan has written an excellent post about the signal to noise ratio within advertising, using Anchorman as an analogy.
Most advertising is considered to be a [...]

Earlier I wrote how Inc. 500 companies are starting to embrace social media and I fleetingly mentioned how they are outpacing the Fortune 500 companies  in the adoption stakes.

A study by Burson-Marsteller, a global PR firm, has revealed that 15% of the Fortune 500 companies currently manage a blog. Most of them operate in the [...]

Last month, Lucas Conley’s ‘Obsessive Branding Disorder‘ hit the shelves. Recently, he was invited to talk about it on the Colbert Report.  In between the jokes and silliness Conley actually manages to make some very good points.
One of the things he says is that brands are desperate for our attention. But they are going the [...]

Through Rethinking Media (a Dutch site) I stumbled upon some excellent advice for community managers from Sanne Walvisch, who is the manager of ‘young women online’ at Sanomo Publishers. The information was first published at Erwin Blom’s blog (again, a Dutch site).
Unfortunately, all these links and the information is in Dutch. On the bright side, [...]

Universal McCann, a global media agency, has being doing worldwide research on the impact of social media since September 2006. Recently, the third installment, or Wave 3 as they call it, was published online.
Seventeen thousand internet users from 29 different countries were surveyed in March 2008 and the findings of the research are in the [...]

Over at ZDNet Dion Hinchcliffe has written a very good and comprehensive list of important things marketeers should pay attention to when starting a community, or even when they are already running it.
Below is a quick run down of his points, as well as my added thoughts. For the entire article you can visit this [...]

According to research conducted by the University of Massachusetts Dartmouth Center for Marketing Research the Inc. 500 companies are quick to embrace social media. In fact, the study indicated these companies adopt social media into their marketing strategies far quicker than the Fortune 500 businesses.
But first things first, what exactly are Inc. 500 companies - [...]

It’s easy to set up an online community. Buy some hosting, pick the tool of your liking and without too much effort you should have set up a ‘community’ in no time.
However, just because you call it a community (or the software vendor does!) doesn’t make it a community. What you have done so far, [...]

Catching up on all the blog posts I have missed during my holiday I came across Jeff Howe’s trailer for his new book Crowdsourcing. His highly anticipated book finally came out August 26th.

Here’s the trailer:

For anyone unfamiliar with the term crowdsourcing, Jeff How’s partyline is “Wikipedia for everything”. You can read the original article in [...]