A lot is written about the importance of metrics in marketing. Especially in the online marketing world where there are tons of options to track and measure success of a campaign. Whilst plenty of people are moving forward in this area, and more and more companies start to focus on things such as ROI and [...]

Apparently a lot of people outside the bubble have no clue what we are talking about when we mention social networking. In fact, 58% of the respondents in a recent survey said they’d never heard of the term.

The research was done internationally and funnily enough, the figures heavily depend on the nationality of the respondents. [...]

Sounds like sacrilege? Maybe it does, but I’m not religious and I loved this video by EA to promote their latest installment of the Tiger Woods franchise.

The video was inspired by another video which was uploaded to Youtube by Levinator25. He uploaded a sequence of the game during which Tiger Woods hits a shot whilst [...]

Earlier I wrote how Inc. 500 companies are starting to embrace social media and I fleetingly mentioned how they are outpacing the Fortune 500 companies  in the adoption stakes.

A study by Burson-Marsteller, a global PR firm, has revealed that 15% of the Fortune 500 companies currently manage a blog. Most of them operate in the [...]

Through Rethinking Media (a Dutch site) I stumbled upon some excellent advice for community managers from Sanne Walvisch, who is the manager of ‘young women online’ at Sanomo Publishers. The information was first published at Erwin Blom’s blog (again, a Dutch site).
Unfortunately, all these links and the information is in Dutch. On the bright side, [...]

Universal McCann, a global media agency, has being doing worldwide research on the impact of social media since September 2006. Recently, the third installment, or Wave 3 as they call it, was published online.
Seventeen thousand internet users from 29 different countries were surveyed in March 2008 and the findings of the research are in the [...]

Over at ZDNet Dion Hinchcliffe has written a very good and comprehensive list of important things marketeers should pay attention to when starting a community, or even when they are already running it.
Below is a quick run down of his points, as well as my added thoughts. For the entire article you can visit this [...]

According to research conducted by the University of Massachusetts Dartmouth Center for Marketing Research the Inc. 500 companies are quick to embrace social media. In fact, the study indicated these companies adopt social media into their marketing strategies far quicker than the Fortune 500 businesses.
But first things first, what exactly are Inc. 500 companies - [...]

It’s easy to set up an online community. Buy some hosting, pick the tool of your liking and without too much effort you should have set up a ‘community’ in no time.
However, just because you call it a community (or the software vendor does!) doesn’t make it a community. What you have done so far, [...]

Seth Godin made two excellent points in his latest blog enty “What does Santa look like?”

Most people want to believe.
And we’re most comfortable believing what everyone else believes.

I completely agree with him here. I made a similar point, but on a completely unrelated topic. The last 4 years or so I have been an admin [...]