I had a serious case of mixed feelings when I first saw this report. Before telling you why I’ll explain what the report is about first.
It’s another excellent report by the brilliant people from Universal McCann, who early brought us great social media reports in their Wave series - which I’ve also written about. It’s [...]

Universal McCann, a global media agency, has being doing worldwide research on the impact of social media since September 2006. Recently, the third installment, or Wave 3 as they call it, was published online.
Seventeen thousand internet users from 29 different countries were surveyed in March 2008 and the findings of the research are in the [...]

Whilst laying at the pool today (sue me!) I decided to catch up on some reading. Recently Marco Derksen pointed me in the direction of a report by PricewaterhouseCoopers called: How Consumer Conversation will Transform Business - which they published in their  ‘Achieving operational excellence‘ series.
The report is all about why it is important for [...]