Articles tagged with: research
Posted in Marketing, Resources, Social Media, WOM on 24 September 2008
I had a serious case of mixed feelings when I first saw this report. Before telling you why I’ll explain what the report is about first.
It’s another excellent report by the brilliant people from Universal McCann, who early brought us great social media reports in their Wave series - which I’ve also written about. It’s [...]
Posted in Extraordinary, Football, Marketing, Social Media on 4 September 2008
Apparently a lot of people outside the bubble have no clue what we are talking about when we mention social networking. In fact, 58% of the respondents in a recent survey said they’d never heard of the term.
The research was done internationally and funnily enough, the figures heavily depend on the nationality of the respondents. [...]
Posted in Marketing, Social Media on 6 August 2008
Earlier I wrote how Inc. 500 companies are starting to embrace social media and I fleetingly mentioned how they are outpacing the Fortune 500 companies in the adoption stakes.
A study by Burson-Marsteller, a global PR firm, has revealed that 15% of the Fortune 500 companies currently manage a blog. Most of them operate in the [...]
Posted in Marketing, Resources, Social Media on 5 August 2008
Universal McCann, a global media agency, has being doing worldwide research on the impact of social media since September 2006. Recently, the third installment, or Wave 3 as they call it, was published online.
Seventeen thousand internet users from 29 different countries were surveyed in March 2008 and the findings of the research are in the [...]
Posted in Marketing, Resources, Social Media on 1 August 2008
According to research conducted by the University of Massachusetts Dartmouth Center for Marketing Research the Inc. 500 companies are quick to embrace social media. In fact, the study indicated these companies adopt social media into their marketing strategies far quicker than the Fortune 500 businesses.
But first things first, what exactly are Inc. 500 companies - [...]
Posted in Community, Marketing on 29 July 2008
A few years ago blogging was the next big thing. Every company figured they needed one, although barely anyone had a clue why exactly. Whilst blogging has matured as a medium, communities seem to be the new darling of online marketing.
A recent report by Deloitte, Beeline Labs and Society for New Communications Research has shown [...]
Posted in Marketing, Resources on 18 June 2008
This is a pretty cool presentation by MTV Asia about youth and media consumption.
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Source: Only Dead Fish
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