Seth Godin made two excellent points in his latest blog enty “What does Santa look like?”

Most people want to believe.
And we’re most comfortable believing what everyone else believes.

I completely agree with him here. I made a similar point, but on a completely unrelated topic. The last 4 years or so I have been an admin [...]

This is a quote in my latest blog post “Thank you Zappos - a Great Company“. As I am a marketeer it may sound strange coming from my mouth, so I felt I needed to clarify my use of that quote and where I stand on the issue.
First off all, I want attribute the person [...]

Recently, I had an interesting discussion with a colleague about the role of marketing. Essentially we both agree, marketing should not be the cherry on top - it should be a process which starts with the creation of the product or service.

What got us talking about this topic is the placement of a fellow student [...]

Are you sick and tired of having to sit through bad (Powerpoint) presentations?
Thankfully I haven’t come across too many at work yet, but we’ve had some stinkers at university. The worst one was probably where they have everything they said on the slides, but were still lost for words!
It has been suggested, but don’t shoot [...]