I had a serious case of mixed feelings when I first saw this report. Before telling you why I’ll explain what the report is about first.
It’s another excellent report by the brilliant people from Universal McCann, who early brought us great social media reports in their Wave series - which I’ve also written about. It’s [...]

Apparently a lot of people outside the bubble have no clue what we are talking about when we mention social networking. In fact, 58% of the respondents in a recent survey said they’d never heard of the term.

The research was done internationally and funnily enough, the figures heavily depend on the nationality of the respondents. [...]

As I wrote earlier this week, I’m following the American elections with a lot of interest. And a few days ago I found a brilliant site which keeps track of various stats about the elections.
This excellent mash up will give you the latest updates about both candidates on Twitter, any mentions in the blogosphere as [...]

Earlier I wrote how Inc. 500 companies are starting to embrace social media and I fleetingly mentioned how they are outpacing the Fortune 500 companies  in the adoption stakes.

A study by Burson-Marsteller, a global PR firm, has revealed that 15% of the Fortune 500 companies currently manage a blog. Most of them operate in the [...]

Through Rethinking Media (a Dutch site) I stumbled upon some excellent advice for community managers from Sanne Walvisch, who is the manager of ‘young women online’ at Sanomo Publishers. The information was first published at Erwin Blom’s blog (again, a Dutch site).
Unfortunately, all these links and the information is in Dutch. On the bright side, [...]

Universal McCann, a global media agency, has being doing worldwide research on the impact of social media since September 2006. Recently, the third installment, or Wave 3 as they call it, was published online.
Seventeen thousand internet users from 29 different countries were surveyed in March 2008 and the findings of the research are in the [...]

Over at ZDNet Dion Hinchcliffe has written a very good and comprehensive list of important things marketeers should pay attention to when starting a community, or even when they are already running it.
Below is a quick run down of his points, as well as my added thoughts. For the entire article you can visit this [...]

According to research conducted by the University of Massachusetts Dartmouth Center for Marketing Research the Inc. 500 companies are quick to embrace social media. In fact, the study indicated these companies adopt social media into their marketing strategies far quicker than the Fortune 500 businesses.
But first things first, what exactly are Inc. 500 companies - [...]

Watching ‘Batman Begins’ again just gave me inspiration for a blog post. Mot comics are filled with what we in Holland call ‘toilet tile wisdom’. And plenty of these can provide food for thought for marketeers, so I decided to write a blog post using quotes from comics and the lessons that can be learned [...]

This is another excellent presentation about social media and how it’s changing the way marketers need to think and work. Created by Marta Z Kagan, Social Media Evenagelist

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