Fellow Rejects writer Chris Slade recently wrote an excellent post in which he outlined some of the best cases where advertisers used the creative execution of viral videos to push on their own brands. Recently, I came across another example on Faris Yakob’s blog - the IFAW campaign.
One of the revelations and most written about [...]

It’s been very quiet on my blog lately. Because of other projects, some of which I have written about earlier, I have not had much time to blog here. Most of my posts appear on either the CEMP community or Interactive Media Rejects blog these days.
However, I did want to share the latest blog I [...]

Sounds like sacrilege? Maybe it does, but I’m not religious and I loved this video by EA to promote their latest installment of the Tiger Woods franchise.

The video was inspired by another video which was uploaded to Youtube by Levinator25. He uploaded a sequence of the game during which Tiger Woods hits a shot whilst [...]

The more I listen to it, the more I start to like this tune. And it’s cool to see how they’ve integrated all these Youtube Celebs into their video.