Articles tagged with: wom

US Airways Kills In Flight Movies - Smart Move, Einstein
Posted in Customer Service, Featured, Marketing on 11 July 2008

In a rather strange move, US Airways have decided to stop showing in flight movies. Why? Because no one was buying their crappy, overpriced headsets.

From the Consumerist:
Sales of $5 headsets “has gone off a cliff” according to a US Airways spokesperson. “What was economical 18 months ago is not economical today,” he said. “The things [...]

Thank You Zappos - A Great Company
Posted in Customer Service, Marketing, WOM on 26 April 2008

Customer service, more often than not, is seen as an expense rather than an opportunity. Cutbacks are talk of the town, not investment. Yet, this is probably one of the most, if not the most important areas of a company which can provide a competitive advantage.
I’ve been playing with this thought in my head for [...]

“Marketing is a Tax You Pay for Being Unremarkable”
Posted in Customer Service, Marketing, Resources on 26 April 2008

This is a quote in my latest blog post “Thank you Zappos - a Great Company“. As I am a marketeer it may sound strange coming from my mouth, so I felt I needed to clarify my use of that quote and where I stand on the issue.
First off all, I want attribute the person [...]